Innovation is long said to be driven out of necessity… If this is the case then surely nothing will happen until there is really a need for it to happen, which means we are all behind the 8 ball before we even start.
Pondering this thought has lead me to believe that in the age we currently live, is this really the case? With all the talk around Gen-Y and the Connected Generation, surely these groups of people now moving into business are starting to shift this long standing paradigm?
My thoughts on what the successful businesses of the future will look like are not dominated by gaining market share alone. Every company today is at a great risk from a company which enters its target market with a new and exciting business model.
The existing businesses of today must continue to innovate around product, offering and their go to market strategy but if a company fails to look at their internal business model and apply innovation strategies to this, their current business is effectively dead in the water.
It’s an interesting thought isn’t it…..
